Dupont Depauw is a project to develop and expand the market awareness of a new furniture company by creating a unique and recognizable brand identity. The core of the brand follows European design with a focus towards elegance and style. I created the branding for the company to convey its simple elegance and reliable nature.
Dupont Depauw is a Chinese furniture brand featuring European, American, and Neo-Chinese style. Combining east and west elements is what makes Dupont Depauw a unique brand. When designing for the brand identity, I followed the concept of conveying the idea of being simple, clean, and recognizable.